Phishing Landing Page Cloning: How Lucy Creates Realistic Credential-Capture Simulations
Phishing landing page cloning lets security teams create convincing credential-capture tests by replicating real websites and adding simulated login forms. This approach helps organisations measure user behaviour under real-world conditions — safely and legally.
Why Phishing Landing Page Cloning Matters
Attackers rarely build fake sites from scratch. Instead, they clone real login pages from trusted brands, making them almost indistinguishable from the originals. Employees may recognise a generic phishing email, but when the link leads to a familiar-looking page, even cautious users can be tricked.
Thus, by cloning legitimate pages for simulations, Lucy enables companies to mirror genuine phishing tactics. Users see a real-looking landing page, but any credentials they enter are captured only for awareness measurement, not stored or reused. This realism is what makes Lucy’s phishing training so effective.
How Lucy Clones a Real Page Safely
Lucy’s phishing landing page cloning tool copies the look and layout of a genuine website while stripping out any active elements that could cause harm.
The admin selects a target URL.
Lucy clones the design and adjusts links to ensure everything runs inside the secure simulation environment.
A simulated login form is added, allowing users to “submit” details without risk.
All data is handled anonymously, and no real credentials are saved. The goal is insight, not intrusion.
➡️ See how it works in practice — watch our YouTube demo video showing phishing landing page cloning step by step.
Adding Simulated Login Forms
A convincing simulation often depends on the login form. Lucy lets admins customise form fields and button text to match any scenario — from Microsoft 365 portals to internal HR pages.
However, the system’s backend ensures that any information entered is recorded only as a “click or entry event,” never as actual data.
As a result, this careful design means you can test user vigilance without touching sensitive information.
Best Practices for Running Cloned Landing Page Simulations
To keep simulations effective and ethical, Lucy recommends:
Gain internal consent before testing (works council or HR sign-off).
Inform users post-campaign with clear feedback and awareness content.
Vary templates — users adapt quickly to familiar formats.
Combine with training modules to reinforce lessons immediately.
Track key metrics: click rates, form submissions, and time to report.
Lucy’s analytics dashboard automatically links these results to each user’s awareness score, helping you measure improvements over time
From Simulation to Awareness
A cloned landing page is only the first step. After the campaign, Lucy automatically assigns awareness training modules to users who entered data or clicked through.
Consequently, this “click-to-learn” workflow converts every mistake into a teaching moment, reinforcing positive security habits.
As a result, organisations see measurable reductions in repeat phishing victims and higher reporting rates.
FAQ: Phishing Landing Page Cloning
Is cloning a landing page legal?
Yes — provided it’s used within your organisation, with consent and for training. Lucy ensures full compliance and anonymised results.
Can real credentials be exposed?
No. Lucy’s simulated login forms record only the event, never the actual data.
What types of pages can be cloned?
Almost any public site or internal login page can be mirrored — from SaaS tools to company intranets — for realistic awareness simulations.
Final Thoughts
Phishing landing page cloning helps teams experience how real attacks unfold — safely, repeatably, and with measurable outcomes. Lucy’s platform makes this easy, ethical, and effective.
If you want to see it in action, watch our YouTube video or explore Lucy’s full range of phishing awareness training solutions to strengthen your human firewall.
